The Brief: Triller is a video sharing platform known for its celebrity creators.

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DEEP DIVE

Triller is a short-form video-sharing app that encourages creators to film videos with musical backgrounds. Similar to TikTok, Firework, Like, Bits, and others, Triller is known for featuring mainstream celebrities among its creators. Chance the Rapper, Mariah Carey, Justin Bieber, Rae Sremmurd, Rita Ora, Kevin Hart, and others have all made videos for Triller.

According to their website, Triller has been downloaded over 60 million times. On Apple’s App Store, Triller has received 4.7 out of 5 stars from over 89,900 reviews. It’s currently ranked #7 in the store’s photo and video category.

Triller App Guide
The App Store

This app features over 1o0 video filters as well as editing effects that allow users to customize the sound and visuals of their videos.

Safety & Privacy

As with all apps that have social media and direct messaging components, Triller users may be at risk of encountering inappropriate content or cyberbullies. According to their privacy policy, Triller collects and shares some personal information from users. Triller is free to download with the option of in-app purchases of virtual currency that can be given to creators as a way to show support.

Apple’s App Store recommends Triller for users ages 12 and up and Common Sense Media suggests ages 17 and up because of the possibility that users will be exposed to content including substance use and sexually suggestive material.