The Brief: Cameo is an app that allows users to purchase personalized video shoutouts from celebrities.
Celebrities available for booking via cameo include influencers, reality tv stars, actors, athletes, musicians and living memes like the “most interesting man,” Seinfeld’s “Soup Nazi,” and Rebecca Black. Through Cameo app, individuals can purchase short, semi-customized videos from celebrities. Prices range from a few dollars to thousands per video with an average of $50 according to Cameo’s website. Videos can last anywhere between a few seconds to a few minutes.
Cameo customers have the option to keep their videos private or to allow Cameo to publicly post them. Many videos consist of short shout-outs, while others contain more in-depth or customized content. Users can leave public reviews of the talent that they book, helping other customers determine how reliable or high-quality a video may be. The app itself has received 3.7 out of 5 stars from 408 reviews on Apple’s App Store.
— Cameo (@BookCameo) November 28, 2019
Cameo App’s Meme Reach
Cameo’s social media accounts frequently reference meme culture and make memes out of videos. On Twitter, a video of Sugar Ray singer Mark McGrath apparently breaking up with someone named Brayden on behalf of someone named Cheyenne went viral in late November.
You gotta watch this video PLEASE pic.twitter.com/GNFf70iDwa
— Vincent Bec (@slasherdaysaint) November 24, 2019
It was then replicated with other celebrities via Cameo including Anthony Scaramucci.
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