The Brief: Likee is a free video creation and editing app that lets users star in their own music videos and share them online.
DEEP DIVE
WHAT IS Likee (Formerly LIKE Video)?
Likee, formerly LIKE Video, is a free video creation and editing app that lets users star in their own music videos and share them online. Similar to TikTok, Lasso, or Funimate, with Likee, users can film videos and add effects like music, filters, and emojis, before sharing directly to social media.
Though there are many video editing apps, Likee prides itself on being one made for “magic”. Some of the effects unique to the app are referred to as “technology superpowers”. Likee also has a built-in social media platform where users can share short videos and host live streams.
SAFETY & PRIVACY
According to their Privacy Policy, users must be at least 13 years old to download the app, although parents recommend the app for an older teen audience, aged 16+.
If you create a Likee account by connecting via third-party services, like WeChat, Facebook, YouTube, or Instagram, the app will save information from such third-party service, including your user name, gender, birthday and third-party service friend list.
There have been some concerns expressed by users and parents regarding Likee users’ privacy. Though all posts are public, users have the option of controlling the privacy settings to limit who can message them. Viewers can comment on and share other users’ video content, which could potentially result in inappropriate trolling or dragging. Basic internet safety and privacy practices can help to mitigate risks.