Creators are sharing the men they love as part of the “I Hate All Men, But When He” TikTok trend.

The phrase “gorilla grip” is used to describe the degree of tightness of a woman’s vaginal walls and often refers to their desirability.

Although its literal definition is a person with Autism Spectrum Disorder, the term “autist” is commonly used as a slur online.

TikTok’s new Milkshake routine is a sexually suggestive dance to “Milkshake” by Bby Kodie.

In the July 3rd Primer piece, I asked the question “IS TIKTOK ADVERTISING EFFECTIVE?” with the general thesis that Hollister (an Abercrombie sub-brand) had a fantastic ad campaign that reached 3 billion views in a matter of days.  “How does Hollister, a brand very far past its prime, get three billion (yes, with a B) …

Continue reading “Abercrombie’s TikTok Play That Doubled Their Market Cap”

Liz: Senator Ed Markey’s Zoomer Standom  Few septuagenarian politicians have online coalitions of devoted Gen Z stans, but 74-year-old Massachusetts Senator and co-author of the Green New Deal Ed Markey sure does, and he just became the first person to defeat a Kennedy in Massachusetts election history. Because of his progressive politics and strong policies …

Continue reading “Ed Markey’s Standom, TikTok Ad Effectiveness Updates, and Only Fans/Bella Thorne”

Chris Using Nostalgia + Meme Marketing to Raise IPO valuation? The elusive “viral marketing” campaign has long been the holy grail of marketing for 10+ years, and we’re starting to see unicorn companies put real value behind this idea. Airbnb was expected to IPO pre-COVID at $31 Billion, which then got nearly halved to $18 …

Continue reading “Memes for IPOs, TikTok and Rise of Remixes, and Reels”

Chris: Is TikTok Advertising Effective? We Now Have the Campaign to Prove It How does Hollister, a brand very far past its prime, get three billion (yes, with a B) views in a single week? They did it by understanding their audience and delivering upon the primary trends of 2020. Add TikTok, the D’Amelio Sisters, …

Continue reading “The 3 Billion View TikTok Campaign, 2020 #AltGirls + Single Channel Viral Memes”

Chris Karens: Social Justice, Entitlement, and Evolving Labels The “Karen” is not a new concept but it is evolving and expanding in definition, especially during the COVID and BLM time that we are living in. The ‘Karen‘ stereotype illustrates an entitled, middle-class white woman whose signature line is “I’d like to speak to the manager.” …

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NATALIE Finding Your Digital Tribe At StayHipp we talk a lot about how the high school stereotypes like the punk, jock, goths, hipsters are a thing of the past. It would make all of our jobs a heck of a lot easier if we could categorize the Internet into neatly defined cohorts of Gen X, …

Continue reading “Finding Your Digital Tribe + Tulsa Rally Trolled By Zoomers”

Liz The Sounds Of A Shifting Tide On TikTok As TikTok sees a rise in videos about the protests and uprisings in the wake of George Floyd’s death, new sounds and meme trends are popping up as both catchy memes and tools for activism. On TikTok and the internet at large, people are creating and …

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Chris The Next Evolution in Meme Marketing – Own It. If you go to Co-Star (Astrology App) or SlimJim’s Instagram pages the first thing you’ll notice is that they have massive followings of a million+ followers, the second thing that you’ll notice is that they’re not actually directly selling or pushing their respective products. The …

Continue reading “Time for Brands to Evolve Meme Marketing + Gaming TikTok”