The Brief: It's April Fools' Day and the internet is all a-Twitter with memes, messages, and LOL pranks.

DEEP DIVE
April 1st – a day for hilarity and global skepticism. Get ready to ROTFL!
Earlier this week, we shared our favorite April Fools’ Memes and Jokes in preparation for the big event and today, the internet has run rampant with shenanigans.
Thankfully, many of the pranks and jokes have proved to be perfectly harmless, meant solely for a quick LOL. For example, this false-promo for the next season of FX’s American Horror Story.
Thankfully, many companies, events, and celebrities who jumped on the April Fools’ bandwagon were kind enough to hashtag #AprilFools or #AprilFoolsDay so as not to confuse their fans.
However, that was not always the case…
If you haven’t tried this combo yet you are seriously missing out. pic.twitter.com/X0EmN0P3v3
— Padma Lakshmi (@PadmaLakshmi) April 1, 2019
JK, Oreo? Because we could get on board with this one. The jokes don’t stop there…
Several companies and organizations, like the Chicago Bears and Starbucks, put together extremely-believable ad campaigns that had all of Twitter wondering, “Is this happening IRL?”
A historic jersey for a historic year.#Bears100 pic.twitter.com/p0ZsbSjO7Z
— Chicago Bears (@ChicagoBears) April 1, 2019
We're so excited to announce our newest concept stores: Starbucks for your best fur-iend. #Pupbucks pic.twitter.com/xgAEn0Dxss
— Starbucks Coffee (@Starbucks) April 1, 2019
Rest-assured, both ads have been confirmed to be Aprils Fools’ pranks, but you have to give them credit for the amount of detail!
Some more internet favorites:
EXCLUSIVE ANNOUNCEMENT: @piersmorgan is launching his own show called The Assistant! The exciting new show will rival @Lord_Sugar’s The Apprentice.
Coming soon to @ITV! pic.twitter.com/dCoP3ScTbv
— Good Morning Britain (@GMB) April 1, 2019
It's actually so they can clean any CCTV, dash cams, or video doorbells they might see while out and about.
A couple of seconds spent each time we see a camera can make a huge difference when we have to use the footage later to solve a crime! pic.twitter.com/P3EC0Aoagq
— Surrey Police (@SurreyPolice) April 1, 2019
Okurrr, UK! We see you and your incredible pranking abilities.
Introducing @BBCiPlayer’s #SkipTheSex button.
For those mortifying moments when a surprise 🍆 or 🍑 makes you 😳… pic.twitter.com/eM9rQ6LNFi
— BBC iPlayer (@BBCiPlayer) April 1, 2019
Straight white men to be banned from comment sections https://t.co/BGi3aAjGvn
— Metro (@MetroUK) April 1, 2019
And let’s not forget this excellent addition from Tinder, which ironically roasts Tinder app users. Yee yee!
Introducing the thing you never asked for, but definitely always wanted—Tinder Height Verification. Coming soon.
Read more about it here: https://t.co/8MER0L1U6W pic.twitter.com/hZ507zSoic— Tinder (@Tinder) March 29, 2019
Perhaps the most popular pranks amongst co-workers involved swapping out delicious food like donuts for an arrangement of fruits and vegetables. Oof!
Although some offices went above and beyond the typical donut “dad joke”.
Who shrank my car?!? Thank you to my colleagues for this #AprilFoolsDay prank! 😂 pic.twitter.com/dKWkA8Ulkf
— Kristalina Georgieva (@KGeorgieva) April 1, 2019
Some people went all out with pranks on their BF or GF…
While others dragged their kids.
Even teachers got involved!
In some cases, the kids were the pranksters.
What with the internet’s obsession with “cute and cuddly”, it should come as no surprise that animals got involved, too.
It’s a little-known fact that some #koala joeys are born with leopard print fur 🐨
We don’t yet know why only certain joeys are blessed with such incredible fashion sense, but we’re sure little April here is the envy of her friends. #seeaustralia #wildlife #australia pic.twitter.com/FJUDwdRk9E
— Australia (@Australia) March 31, 2019
BREAKING: The US Open to add puppies to the ballperson team at the 2019 tournament for the first time.
All breeds welcome. pic.twitter.com/Yu5ySEhriF
— US Open Tennis (@usopen) April 1, 2019
Despite the cute puppies, it seems that some people are just indifferent to the holiday…
I’m not even fazed by April fools day because my whole life is a joke
— 🤡Scotty🤡 (@ScottyTLDR) April 1, 2019
Ah, April 1st. The day where being endlessly cynical, untrusting, paranoid and dead inside finally pays off.
— Sofie Hagen (@SofieHagen) April 1, 2019
And others refuse to get on board. Period.
April fools is the worst lol my emotions getting PLAYED TODAY
-______- LIARS. SHAME ON U. BYE.— 100T Valkyrae (@Valkyrae) April 1, 2019
But when it comes to pranks backfiring, none can compare with this #CheeseChallenge gone wrong. Warning: NSFW!
Happy April Fools’ Day! Keep it clean, fam.