A consoomer is a pejorative slang label for a materialistic fan who mindlessly buys the newest products, binges mainstream entertainment, and often performs very online takes about brands or politics.
Deep Dive
What it means
The term mocks people whose identity revolves around owning the latest tech and keeping up with big franchise releases. Stereotypically, the consoomer is an adult male into comic books, superhero movies, Star Wars, and long running video game series.
Origins
The meme crystallized after RedLetterMedia’s satirical podcast “The Nerd Crew: Franchise Movie News!!!” in October 2018. Playing hype prone movie nerds, a host sums up the mindset as, “Don’t ask questions, just consume product and then get excited for next product.” That line became shorthand for the consoomer ideology.
How it is used
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As an insult for brand loyalists who treat buying as personality
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To clown hype cycles, merch hauls, Day 1 preorders, and reaction content
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In image macros that depict open mouthed, wide eyed fans as unquestioning consumers
Context and critique
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The term can punch down on harmless hobbies and can be weaponized to police taste
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It often overlaps with broader critiques of consumer culture and influencer driven hype
Related terms
brandstan, copium, hypebeast, NPC, normie, shill