The Brief: People are roasting their friends in the #ItsForMe TikTok challenge, listing negative and embarrassing things about each other.
A new TikTok trend has people roasting their friends and significant others, listing negative traits about them, saying “it’s ____ for me.” In these videos, people take turns dishing out devastating insults to each other. Although they’re meant in jest, these jabs tend to go for the jugular and can be quite mean.
The phrase “it’s ____ for me” indicates that a certain characteristic or behavior is what “does it for me” or makes someone particularly repulsive to someone else. It’s also used in TikTok comments sections to make fun of people, usually in a joking way.
This trend became popular in late July and early August and its exact origin is unclear. At the time of writing, videos associated with the hashtags #ItsForMe and #ItsForMeChallenge have been viewed over 2.1 million times on TikTok.
Some creators are using the trend for self-drags by playing both parts and trading insults with themselves.