The Brief: Variations of the #AccentChallenge on TikTok have creators sharing their local accents and making memes from incoherent noises.
#AccentChallenge on TikTok
Accent challenges have been popular on social media for a long time. They invite people to read from certain lists to show off their local accent, highlighting how people from different places pronounce words and have different names for things. #AccentChallenges have gone viral on TikTok in the past and had a resurgence in late June and early July 2020. At the time of writing, videos associated with the hashtag #AccentChallenge have been viewed over 700 million times on TikTok.
The most recent instance of the Accent Challenge spreading on TikTok goes beyond typical videos showing off regional accents to include jokes, impressions, made-up accents, and incoherent babbling.
Some versions of the accent challenge don’t contain recognizable words, but incomprehensible noises instead.
One video in particular, by user @couchtable where he claims to be doing a Southwest Missouri accent challenge, has been viewed over 12 million times and received over 2 million likes.
Inaudible Sounds Memes
@couchtable’s video inspired a meme trend where people pair his “inaudible sounds” with strange and funny objects. The idea behind these memes is that @couchtable’s sounds have the same energy as things like dogs who accidentally ate bees, failed hedgehog cakes, or tranquilized bears falling out of trees. At the time of writing, over 18,000 videos have been made using @couchtable’s sound.