The Brief: TikTokers are completing the #FoldChallenge by swinging their arms over their heads, before bending from their waist, while keeping their knees locked in place in response to annoying or disrespectful situations.
DEEP DIVE
The “Fold Challenge” on TikTok sees creators suddenly collapsing and folding in half, like a chair. Typically, creators swing their arms over their heads, before bending from their waist, while keeping their knees locked in place. They then slump over onto the floor.
“Folding” is meant to be humorous. This challenge and trend began growing in popularity around July 22. The challenge depicts TikTokers’ reactions to comments or situations they find to be annoying, disrespectful, off-putting, or surprising.
The trend is performed to Foolio’s “Why Would You Play With Me.” There are over 360,000 videos linked to the sound. The associated hashtags #FoldChallenge and #Fold have over 22.5 million views and 186 million views, respectively.
Siblings Jada and Evan Gomillion’s #FoldChallenge video features them folding after viewers “shipped” them. It received over 2.2 million likes and 9.2 million views.
@thegomillions WE’RE SIBLINGS 😭😭 #siblings #fyp #thegomillions @evangomillion3 @jadagomillion
A very popular take also poked fun at Toy Story. TikToker @davidhtxx showcased the toys’ reaction to Andy coming home. It garnered over 1.8 million likes and 7.6 million views.
@davidhtxx
Creator @Polo.boy folded upon seeing a cute stranger remove their mask in public. His video garnered over 158,000 likes and 791,000 views.
@polo.boyy It be like that 😔💯 #joke #foldchallenge #bruhmoment
TikToker @Keiraspicerr folded multiple times into a pool after receiving questions that objectifying from guys on social media. Her video amassed over 1.2 million likes and 5 million views.
@keiraspicerr kill all men ✨ #fyp #foryou #foryouchallenge