The Brief: "Society if" and "the world if" memes imagine utopian alternate realities depicted by an ultra-modern looking city.

DEEP DIVE
“Society if” memes and “the world if” memes suggest that if one small thing were to change, society would be able to advance significantly into a futuristic utopia. The format includes a picture of an ultra-modern city filled with skyscrapers and greenspace to suggest that things would be so much better if just one person or a few people did things differently. Sometimes, these memes are used to pick on particular individuals while others target larger groups. These memes are usually somewhat sarcastic and are making an exaggerated point rather than actually suggesting that the world would become a pure utopia if one thing were to change.
According to Know Your Meme, this format has been circulating since February 2018 when it first appeared on Twitter. These image macro memes can be found on Twitter, Instagram, Reddit and Facebook. One of the most popular iterations of this meme is a tweet by @veedagger which read “society if dads went to therapy” and received over 230,000 likes.
society if dads went to therapy pic.twitter.com/fYw5inoFAT
— susie save your love (@veedagger) April 27, 2020
how society would look if i went to therapy pic.twitter.com/pHMJ3e3KCM
— deluge (@deIuge) April 30, 2020
society if Frank Ocean dropped another album pic.twitter.com/DgXeZJBmr7
— DES (@__D_E_S_) April 29, 2020
An “eat the rich” meme:
society if someone just ate jeff bezos pic.twitter.com/VX3etdFRvf
— coelacunt🌱 (@triplicccity) April 30, 2020
On Elon Musk’s latest controversial tweet:
society if elon musk never spoke again pic.twitter.com/eOjWw9E4fT
— Graham's cracker (@kajikyu) April 29, 2020
the world if controller players didnt exist pic.twitter.com/eycr1rvvqK
— radius (@radiusfn) April 27, 2020
Ok, Karen.
society if Karens never asked to speak to the manager pic.twitter.com/dHMxuHfzQT
— ✨Sugar & Star Stuff✨ (@RachelTortorici) April 28, 2020
A controversial take:
The world if everyone agreed Pineapple belongs on pizza pic.twitter.com/ag6qZd7shi
— migz 🦚 (@thehomiemigz) April 30, 2020
Society if we lived in a society pic.twitter.com/Zfistx64tM
— sylvia plathleisure (@SorryMomDotGov) April 30, 2020
Stan Twitter has a lot to say on this topic:
society if chromatica was released april 10 pic.twitter.com/4D9R7bfXVt
— f (@thefamesbitch) April 30, 2020
society if reputation won a grammy pic.twitter.com/goiGvkhWBb
— zack (@blindingrep) April 29, 2020
The world if we enjoyed the music women put out instead of critiquing every ounce of everything they do as if we’re all metacritic pic.twitter.com/YZ0SKgSkhV
— justin🌹 (@JayyRayy_) April 29, 2020
“Society if” memes from Reddit:
Society if André 3000 had a full verse on 30 Hours from Kanye
The world if maybelline fit me matte came with a pump from muacirclejerk