The Brief: To serve looks means to look good.

DEEP DIVE
Serving looks, also stylized “serving lewks” often refers to when someone’s makeup, hair, outfit, etc. are on fleek.
marina's serving LOOKS in the 'baby' music video pic.twitter.com/6OEPohRd6j
— ππ (@mowglisfrog) November 2, 2018
MISS AREOLA VENTI IS SERVING GOLDEN HOUR LEWKS β¨ #makeup pic.twitter.com/vNYEifQANZ
— gabby boseman π BP: 64 WINS, 7 OSCAR NOMS (@simbanggabby) October 29, 2018
Fran Fine invented serving LOOKS pic.twitter.com/OyMbtKJqfL
— Glamour Goals (@glamourgoaIs) October 30, 2018