The Brief: H3H3 is the husband and wife YouTuber team Ethan and Hila Klein. They have three YouTube channels: H3H3 Productions; Ethan and Hila; and H3 Podcast.
On their original channel, which has over 5 million subscribers, Ethan stars in videos that Hila films and edits. In sketch comedy and reaction videos, H3H3 parodies YouTube’s absurd culture. Ethan is an outspoken critic of many actions of YouTube content creators and gatekeepers. On this channel, the Kleins cover memes and memeify existing YouTube and pop culture phenomena. They’re known for exposing “fake” videos and other questionable practices of YouTubers. H3H3 has collaborated with YouTubers including iDubbz, Filthy Frank, and PewDiePie.
Both Ethan and Hila star in the videos on their second channel, which has over 2 million subscribers. This channel is similar to H3H3 Productions in its general style but is a little more vlog-based and hands-on.
On the H3 Podcast, Ethan and Hila interview comedians, YouTubers, and other celebrities such as Post Malone, Shane Dawson, and Jake Paul. The podcast is available in video form on YouTube and as audio on Spotify, iTunes, and other platforms. On YouTube, the channel has over 1.5 million subscribers.
H3H3 has a dedicated fanbase. Their Reddit page has over 350,000 subscribers.