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The Brief: Nikkie Tutorials is a YouTube beauty tutorial channel with over 10 million subscribers.

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Nikkie Tutorials is a YouTube beauty tutorial channel with over 10 million subscribers. She is known for creating half makeup, half no makeup face videos, inspired by half-drag portraits, showcasing the “power of makeup.” Nikkie has collaborated with celebrities and fellow YouTubers including Kim Kardashian, James Charles, and Jeffree Star.

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