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The Brief: Jeffree Star is a musician, makeup artist, Youtuber, and fashion designer.

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Jeffree Star is a musician, makeup artist, Youtuber, and fashion designer known for challenging traditional gender norms with his style and persona. Jeffree identifies as a man, and is open to any pronouns (she, he, they, etc.). He lives and travels with his boyfriend, skateboarder Nathan Schwandt.

Jeffree got his start on Myspace and now owns multiple businesses based around his personal brand. Now he has a YouTube channel with over 10 million subscribers. He has collaborated with fellow YouTubers including NikkieTutorials, James Charles, Shane Dawson and celebrities including Nicki Minaj.

Star has been the center of controversy around racist comments he’s made, the leaking of his boyfriend’s nudes, and beef with celebrities including Kim Kardashian.

For more about Jeffree, check out Shane Dawson’s YouTube documentary series: “The Secret World of Jeffree Star.” 

 

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