The Brief: TikToker's are glowing up with a simple wipe of their mirror in the #WipeItDown trend. It is performed to BMW Kenny's "Wipe It Down."

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Creators are showcasing their best glow-up with the #WipeItDown trend. It typically consists of creators cleaning a mirror, and while doing so, they transition into a dolled-up version of themselves. It is set to BMW Kenny’s “Wipe It Down.

The trend grew in popularity around May 12. At the time of publication, there are over 39 million views linked to the associated hashtag #WipeItDown and 34 million views. There are over 2500 videos linked to the audio.

@jasminechiswell

I wish getting ready was this easy 😅😮 @iamlaurencompton #wipe #fyp #foryou #foryoupage #wipechallenge

♬ Wipe It Down – BMW KENNY

Some creators have put their own creative twist on the trend, transitioning themselves into comic book characters and celebrities. Popular creator @RichBlackGuy’s video saw him transform into Black Panther’s nemesis, Killmonger. The video captioned. “When you remembered something petty your cousin did,” received over732,000 views and 105,000 likes  after it was posted on May 12.

@richblackguy

When you remembered something petty your cousin did. #cosplay #blackpanther

♬ Wipe It Down – BMW KENNY

User @IamLaurenCompton’s #WipeItDown video saw her transition into Harley Quinn. She received over 1.4 million likes and 8.6 million views on her video.

@iamlaurencompton

Wait what? #cosplay #Harleyquinn #harleyquinncosplay #wipe #morror #fyp #foryou #foryoupage

♬ Wipe It Down – BMW KENNY

Another TikToker (@coltonjusticez) turned himself into DJ Marshmello.

@coltonjusticez

Hold up? #fyp #foryou #finalsathome #tiktokrestarea #marshmello @marshmellomusic

♬ Wipe It Down – BMW KENNY

Here are some other fun takes on the #WipeItDown trend.

@misscambridge2020

Wipe it down 🧼 #missamerica #cambridgema #wipeitdownchallenge #mirrorchallenge #transition #missusa #pageant #fyp #foryou #foryoupage

♬ Wipe It Down – BMW KENNY

@starwarsguess

ehhh, I think my mirror is broken😳 also only og will understand the helmet😎 #fyp #starwars #wipeitdown #transition #cosplay #tiktokrestarea

♬ Wipe It Down – BMW KENNY