The Brief: RiceGum is a YouTuber with over 10 million subscribers.
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Born Bryan Le, RiceGum is an internet personality and musician. His channel features sketch comedy, music videos, vlogs, prank videos, reaction videos, and more.
RiceGum has beef with YouTubers including iDubbzTV, PewDiePie, Bhad Bhabie, and Jake Paul. He has been criticized for joking about a rape victim’s experience during a live stream, physically assaulting YouTuber Gabbie Hanna, and being disrespectful on a trip to Hong Kong.