The Brief: Signal boosting is when a social media user shares an online petition or issue on their platform to raise awareness on a newsworthy event or controversial happening.
DEEP DIVE
In the wake of #BlackLivesMatter protests that are occurring all over the United States, signal boosting has become a way for millennials and Gen Z-ers to spread information that contributes to a greater social cause. Petitions, local protests, and political rallies are various events that have taken on a new meaning in the digital world where myriads of Instagram, TikTok, and Twitter users are sharing their thoughts and documenting their attendance at national protests.
Influencers, celebrities, and political officials have played a role in updating their followers about the racial injustices that continue to occur in the United States including issues of police brutality. Signal boosting has proven to be yet another important mechanism for tech-savvy Americans to use for the greater good of their local communities.
Trolls use signal boosting as a way to spread misinformation about certain events too which is more popular on platforms like Twitter.
Signal Boosting In Action
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