The Brief: A "TikTok House" is a collaborative space for TikTok content creators to produce branded content and collaborate with each other in order to grow their audiences and the platforms.
DEEP DIVE
A TikTok House is a new space for content creators of TikTok to collaborate on branded content and effectively create projects for the platform.
In January 2020, TikTok endorsed a Los Angeles mansion called Hype House to house it’s most popular users for collaborative projects and TikToks. This collaborative space is a gold mine for the rising social media platform where 19 housemates live in the actual house while it remains open for visits by major influencers and famous social media users.
Within the land of opportunity, the concept of collaborative houses has existed for a while but became especially popular in 2014 when another group of creatives came to Los Angeles and called themselves 02L Mansion. Since then, YouTubers have moved into multiple mansions in the greater Los Angeles area and have gone by team names such as Vlog Squad, Clout House, and Team 10.
The TikTok house is intended to be a space for creators to make content efficiently and steadily while helping each other out with the execution of their TikTok ideas. Hype House is located in a very secured location in the hills of Los Angeles and overlooks the entire city with a huge pool deck.