The Brief: The TikTok #SoWholesome trend showcases the good things that people (and pets) do for each other.

Bluesquiggle
DEEP DIVE

It’s Thanksgiving week. As families and friends get together for the holiday, the hashtag #SoWholesome is trending on TikTok. Videos categorized under this trend feature wholesome interactions between families, friends, and pets. From young people taking care of their grandparents to people trying mini kiwis for the first time to toddlers participating in dance challenges and dogs who recycle, this TikTok trend is full of heartwarming content.

At the time of writing, videos associated with the hashtag #SoWholesome have received over 323 million views on TikTok. As Christmas and New Years near, it’s likely that this trend will continue to spread holiday cheer.