The Brief: The "Oh No" meme on TikTok consists of creators sharing fails set to the song "Oh No" by Capone.
DEEP DIVE
The “Oh No” trend on TikTok sees creators sharing extreme fails or funny accidents set to the song “Oh No” by Capone. Creators typically freeze and zoom in on the fail as occurs, emphasizing the moment it happens and further adding to the amusing nature of the video. These videos began rising in popularity in late October and early November.
According to Know Your Meme, the trend began prior to Sept. 7 on the gaming side of TikTok. Creator @Reytehozol’s video featured a Fortnite dashboard set to “Oh No.” The video froze and zeroed in on a target as the player was about to land a perfect sniper shot.
@reytehozol oh no 😔😔
There are over 1.3 million videos linked to the sound. These videos have accumulated over 8.2 billion views under the associated hashtag #OhNo.
[Verse]
Whatever happened to
The boy that I once knew?
The boy who said he’d be true
[Chorus]
Oh, no, oh, no
Oh, no, no, no, no, no
Oh, no
Oh, no
Oh, no, no, no, no, no
Oh, no
Oh, no
Oh, no, no, no, no, no
Oh, no
Oh, no
Oh, no, no, no, no, no
Oh, no
Oh, no
Oh, no, no, no, no, no
Oh, no
Oh, no
Oh, no, no, no, no, no
@Breelynn14’s TikTok featuring her cat scaling a tub captured the eyes of over 48.6 million users. It received over 9 million likes.
@breelynn14
@Itsmenicksmithy’s video saw him bait his sister into cleaning his room by mentioning the words “only fans.” His dad then leaned over to ask if she had an OnlyFans account. The TikTok amassed over 50.5 million views and 8.5 million likes.
@itsmenicksmithy This trend fit perfectly for this video
Another popular video is from creator @Jrjayy24k. In it, a young man appeared to touch a cable box, before the entire room filled with bright light. The video amassed over 39.3 million views and 8 million likes.
@jrjayy24k #greenscreenvideo #greenscreen #kevoded #smoovbacc #OhNo #HappyHalloween
Other takes:
@joliegosling The best video I’ve ever made @madswoodlouse #fyp #foryou #viral #funny
@k.v.i.i.i
@tanner_moore07 OH NO😳#foryoupage #awkward #ohno #fyp #soawkward