The Brief: #TheHighNote TikTok dance is a promotion for the movie The High Note, starring Tracee Ellis Ross, Ice Cube, and Dakota Johnson.
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#TheHighNote dance on TikTok is a series of moves shared by actress Tracee Ellis Ross to promote the romantic comedy The High Note. The dance is set to a clip from the original song “Stop For A Minute” performed by Tracee Ellis Ross in the film.
@traceeellisross Stop 🙅🏾♀️ For A 💁🏾♀️ Minute ✋🏾 and do #TheHighNote dance challenge! & check out my new movie @thehighnotefilm at home this Friday 5/29!
The lyrics included in the clip go:
Stop for a minute
Stop for a minute oooh
The dance consists of a series of moves, some of which resemble the hands of a clock going around. Several prominent TikTokers including Charli D’Amelio participated in the dance trend as a part of the ad campaign, inspiring other creators to join in as well. At the time of writing, over 2,500 videos have been made with the “Stop For A Minute” clip, and videos associated with the sponsored hashtag #TheHighNote have been viewed over 117 million times.
This dance challenge launched the week leading up to May 29, when the film will be available for streaming in the U.S.
#TheHighNote On TikTok
@twitchtok7 Stop for a minute, and do #thehighnote dance challenge…then watch it at home THIS FRIDAY!! @thehighnotefilm #ad
@allisonholkerboss Stop for a minute! @thehighnotefilm is premiering at home this Friday! Do #thehighnote dance challenge! #ad
@bdash_2 Stop for a minute❗️@thehighnotefilm is premiering at home this Friday! Do #thehighnote dance challenge! #ad
@minnieandtink Stop for a minute!🖐 @thehighnotefilm is premiering at home this Friday! You should try the #TheHighNote dance challenge! #ad
@charlidamelio stop for a minute! @thehighnotefilm is premiering at home this friday! do #thehighnote dance challenge! #ad