The Brief: folklore has Taylor Swift stans stunned and sharing memes about how much they love the album.

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DEEP DIVE

Taylor Swift’s surprise album announcement had Swifties scrambling to prepare, expressing their excitement on social media via folklore memes.

Once folklore dropped and fans had time to listen to it, Twitter and other social media platforms were inundated with many more memes. Swifties shared their thoughts and feelings about the album, showing their love for Taylor and #TS8. They debated the meaning of certain tracks and documented what it was like to listen to the cottagecore-tinged emotional rollercoaster of an album for the first time.

https://twitter.com/gabeawaycar/status/1286735737262661634

If you haven’t listened to the album yet, turn it on, grab some tissues, and scroll through these folklore memes to help guide you on your journey.

 

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Many stans at the LGBT community have found that this album speaks to queer experiences. folklore and the track “betty,” in particular, have led to increased speculation that Taylor herself may identify as queer.

The album received multiple celebrity endorsements on Twitter including from contemporary LGBTQ+ icons girl in red and Halsey.

Even the Red Power Ranger is a swiftie…

As fans have time to listen to folklore on repeat, the memes continue to flow in, picking out certain lyrics, easter eggs, and more.