The Brief: On Reddit, spoilers from Star Wars: The Rise Of Skywalker are popping up disguised as unrelated posts.

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DEEP DIVE

In the age of the internet, TV and movie spoilers are inevitable. While it’s common for spoilers to pop up on fan websites and social media platforms like Twitter and Reddit shortly after a film’s release, sneaky spoilers that emerge before can be annoying and even feel like an act of betrayal. On Reddit, posts with innocuous and unrelated titles like “New Baby Yoda Theory” contain spoilers from Star Wars: The Rise Of Skywalker,Β which won’t be released in theaters until December 20th.

This invasion of unsolicited Star Wars spoilers appears to be related to zoomer vs. consoomer rivalries, with unexpected spoilers showing up on related subreddits and comments like “stop watching spaces**t and consooming useless crap.”

Star Wars spoiler posts on Reddit are a form of trolling fans by suddenly and unexpectedly spoiling the third and final film in the Star Wars sequel series. While spoilers for the film can be found online by those who seek them out, people don’t usually like having the end of their favorite film franchise without warning.

While many subreddits prohibit the sharing of spoilers before a film has been released, numerous surprise spoiler posts have surfaced on subreddits related to Star Wars and others focused on entirely different topics.