The Brief: As Spotify listeners view their "Spotify Wrapped" roundup of what they've listened to in 2020, memes provide parodies and commentary on the social media phenomenon of a bunch of people posting about their music tastes.
DEEP DIVE
Spotify users are reacting to their Spotify Wrapped 2o20 year-in-review data by posting theirs on social media and making memes about the experience. At the beginning of December, Spotify shows users patterns in their listening habits in Spotify Wrapped, which they can then share with friends and followers on social media.
Everyone’s Spotify Wrapped is different, highlighting listeners’ top genres, artists, songs, and podcasts. For some, sharing these statistics is a way of bragging as they can prove their dedication to their favorite artists and show off how cool their music tastes are. For others, however, Spotify Wrapped can provide evidence of embarrassing listening habits like wallowing in sad music or listening to cliché songs.
For the past few years, annual Spotify Wrapped posts on social media include memes about people’s music tastes and about how eager people are to share them with the world.
idk my spotify wrapped was just this video: https://t.co/2rYEqIvGW6
— Niccole Thurman (@niccolethurman) December 2, 2020
Not everyone loves hearing about other people’s Spotify Wrapped.
Bitches be posting “nobody cares about your Spotify wrapped” and then post a pic of their baby ???
— ALEX (@AlexJackHowell) December 2, 2020
apple music users watching everyone talk about their spotify wrapped pic.twitter.com/JvII9g6Dxe
— brown (@BrownRapFan) December 2, 2020
Eric Garcetti’s Spotify end of the year from @iluvbutts247 #BlockGarcetti pic.twitter.com/nP5Ie7Zh8o
— People's City Council – Los Angeles (@PplsCityCouncil) December 2, 2020
Spotify’s cheeky copy on this year’s Wrapped ruffled some feathers.
spotify should be sued for this pic.twitter.com/JHD0XfYxSk
— Ms. Grace Kuhlenschmidt (@GKuhlenschmidt) December 2, 2020
Please don’t use this as an excuse to text your exes.
Everyone’s posting their Spotify Wrapped and I just can’t WRAP my mind around the fact that we’re finished. Do me a favor and be the top listener of your heart. Stay safe pic.twitter.com/3Y6Ty5dcxV
— PJ Chukwurah (@Chukey_D) December 2, 2020
The algorithm is too slick. 🐶 #SpotifyWrapped pic.twitter.com/ilir40l4O2
— Cleveland Cavaliers (@cavs) December 2, 2020
Donald Trump’s favorite song:
Donald Trump’s Spotify 2020 Wrapped pic.twitter.com/36NCmSZ3uM
— Jimmy Kimmel (@jimmykimmel) December 2, 2020
“I’m a top” yeah top 0.05% of charli xcx listeners
— rowan (@post_twinkism) December 2, 2020
— spena (@speeeena) December 2, 2020
A Sue Sylvester Spotify Wrapped 2020 meme:
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