The Brief: People are roasting their friends in the Pass The Phone Challenge on TikTok.
DEEP DIVE
The TikTok #PassThePhone Challenge has people making pointed comments about their friends and mutually dunking on each other. In this trend, friends pass a phone to each other, saying “I’m gonna pass the phone to someone who…” and then naming something embarrassing their friend has done. This challenge is reminiscent of the “it’s for me” TikTok trend which showed people hurling out semi joking insults at their friends. It also mirrors a style of video where members of a friend group each speculate about which of them will “get the drunkest” that night.
At the time of writing, videos associated with the hashtags #PassThePhone and #PassThePhoneChallenge have been viewed over 2 million times on the app.
@morganroyyy we love eachother 😍😍😍 #fyp #passthephone #cheer
@daddygus99 Well this took a turn for the worst lol @raerockhold come watch me be a bad gamer too my twitch links in my bio #fyp #foryou #passthephone
@cvbrown23 meet the house 🤣 #passthephone #roommates #VideoSnapChallenge #ASOSFashunWeek
@incognitosomedays All my friends aka me exposing myself #gay #lesbian #lgbt #lgbtq #dating #wlw #passthephone
@karis.oka #passthephone w the fangirls cast
@tonytheguineapig1 oscar runs the cage #passthephone #passthephonechallenge #guineapig #guineapigs #guineapigsoftiktok
@bigdadguy Had to hop on this trend with the crew #babiesoftiktok #parentsoftiktok #passthephone