DEEP DIVE

A conjunction of the words “kid” and “influencer,” the term kidfluencer refers to young social media influencers. Children and teen influencers are part of a rising social media trend which puts the spotlight on young stars. Their fans are largely made up of kids the same age or younger. Prominent kidfluencers and teenfluencers include Jojo Siwa, Jacob Sartorious, and Annie LeBlanc.