DEEP DIVE

“Go hard” means to work hard or to do something with intensity. It comes from the phrases “go hard in the paint” (a basketball term) and “go hard or go home.” “Hard” is also slang for “cool.”

Go hard and watch the sun rise
One night’ll change your whole life -Justin Bieber, “No Brainer“

I go hard on Southside G, yuh, wait – Drake, God’s Plan