The Brief: #Full180 TikTok memes bring the line "did a full 180" from Dua Lipa's "Don't Start Now" to life.

Bluesquiggle
DEEP DIVE

Full 180 TikTok memes use a sound clip from Dua Lipa’s 2019 single “Don’t Start Now”Β  to illustrate someone suddenly turning around, literally, figuratively, or both. The hook in the song “did a full 180” is a reference to turning around 180 degrees. TikTokers have adapted and remixed this clip to portray themselves fleeing from conflict or in states of indecision.

Some versions of Full 180 TikTok memes play an unedited sound clip while others feature a remix that repeats the line “did a full 180” several times to depict someone switching back and forth on an action or decision. At the time of writing, videos associated with the hashtag #Full180 have been viewed over 1.2 billion times on TikTok and over 179,000 videos have been made with “Don’t Start Now” sound clips.

#Full180 on TikTok

@_urmomjessss#greenscreen this is a prank I never skip class #awkwardmoments #didafull180 #W2Step #highschool #tests #fyp♬ Don’t Start Now – Dua Lipa

@isaac_tuazoni think we ALL relate to the end πŸ˜” #fyp♬ Don’t Start Now – Dua Lipa

@ajclementineCEO of getting cancelled πŸ’€πŸ€·πŸΌβ€β™€οΈ #victoriassecret #cancelled #newname #full180 #transphobic #mtf #fyp #4u #foryou♬ 180 for the indecisive – alexawollney

@hartyt_dId A fUlL oNe EiGhTy!!! Is stuck in my head now.😞 YouTube:Hart #180 #chicken#chickenfor180♬ 180 for the indecisive – alexawollney

@elizabethzaks[screams internally] #full180 #fyp #foryou #foryoupage♬ 180 for the indecisive – alexawollney

@zachariahdemyloThen I stopped caring!! #equalrights #tiktok #fyp #fy #foryou #viralvideo #funny #foryoupage #trending♬ 180 for the indecisive – alexawollney