The Brief: A snippet of Drake's unreleased single has already become a TikTok dance challenge which has now been labeled as the "Toosie Slide."

Bluesquiggle
DEEP DIVE

On March 29, Toosie posted a video with his friends dancing to an unreleased Drake single on Twitter. This Tweet accumulated nearly 100k views and 3.5k likes on the social media platform. The popularity of this post led to the birth of the #ToosieSlide, by using this hashtag fans can virtually participate in a dance challenge that is intended to be a promotional strategy for Drake’s single which hasn’t officially released yet.

The positive response to Drake’s soon-to-be-released track can be seen all over Twitter and has sparked a new dance challenge on TikTok that is quickly rising to virality. With over 120k views on TikTok, the Canadian-American rapper is partaking in TikTok’s successful promotional dance challenges that have led to songs like “Say So” by Doja Cat to blow up.

@officialayoteo##toosieslide ##ayoandteo ##drake♬ original sound – officialayoteo

@yvnggprinceI swear I just be having fun😭 ##fyp ##toosieslide ##foryou♬ original sound – officialayoteo

@tr3ywavyHAD TO REVERSE IT‼️ ##toosieslide @officialayoteo ##fyp ##foryou ##reverse ##fy ##foryoupage ##viral ##dance ##tr3ywavy ##entertainment ##trend ##xyzcba♬ original sound – officialayoteo

@cassell.mp3##toosieslide / Unreleased Drake🦉 ##fyp ##foryou ##foryoupage ##xyzbca ##dance♬ original sound – officialayoteo

@ikeybearthis gone be da biggest dance on this app ‼️ i tried ma best ##toosieslide ##dance ##fyp♬ original sound – officialayoteo

@rttv_Toosie Slide 🔥⚔️ ##toosieslide ##fyp ##foryoupage ##xyzbca ##dance ##foryou ##drake ##drakechallange♬ original sound – toosietoosie

@a2castroLil bro was jamming to that new snippet 🤣 ##toosieslide ##fyp ##drake @toosietoosie♬ original sound – officialayoteo

@omgadrianShould be sleeping but ##toosieslide instead 🤷🏻‍♂️♬ original sound – toosietoosie

@chrisy3bquarantine toosie slide 🕺🏿 @candypants_ ##toosieslide ##toosieslidechallenge ##drake ##fyp ##coronavirus♬ original sound – chrisy3b