The Brief: Drake 'Dark Lane Demo Tapes' artwork is being turned into a meme on Twitter.
DEEP DIVE
On April 30, Drake dropped a surprise mixtape called Dark Lane Demo Tapes. It features his already-viral hit “Toosie Slide” and collaborations with Chris Brown, Future, and Playboi Carti. The mixtape’s album work pictures a black hoodie pulled tightly around Drake’s entire face, only revealing the rapper’s eyes.
DARK LANE DEMO TAPES https://t.co/nLLgCmPlN1 pic.twitter.com/9uqYhDWxlc
— Drizzy (@Drake) May 1, 2020
On Instagram, he also explained his plans to release an official studio-album in the summer.
Fans were excited about the news, but also took some time to turn the artwork into a meme.
Your ex showing up at your door in the middle of the pandemic after listening to the new Drake mixtape on a loop pic.twitter.com/8xIDjvjlBD
— Sylvia (@SylviaObell) May 1, 2020
What’s Drake's superhero name (wrong answers only) pic.twitter.com/EgO1PPkr4E
— Fandom (@getFANDOM) May 1, 2020
First time in a long time
Hurtin' deeply inside 🎶 #DarkLaneDemoTapes #drake #NewAlbum pic.twitter.com/7bzsx0hdbT— Carlo Padul (@swagonometry35) May 1, 2020
Fans also took to Twitter to meme their reactions to the unofficial album and its mix of simpy and savage lyrics.
"It was always U N I without the T Y"
Damn Drake pic.twitter.com/AUhEt6ZBRa
— Lil Top (@snavenayr_) May 1, 2020
@Drake: “first time in a long time, hurting deeply inside”
Me: pic.twitter.com/HdRfV0AYJh— Banks. (@AntoineTheFresh) May 1, 2020
girls tryna not groove to the new drake song with chris brown pic.twitter.com/6XrYq1sYL5
— Christian (@cransypewpz) May 1, 2020
so i guess everyone gonna take a screenshot of what song they listening to on drake mixtape pic.twitter.com/WoyIDYL7qq
— After Hours (@BigBenSam_) May 1, 2020