The Brief: The new #CrushOnYouChallenge requires TikTokers to create colored coordinated beauty looks set to Lil Kim's "Crush on You" featuring Notorious B.I.G. The trend was started by user @TheFaceBully_.

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There’s a new challenge on TikTok and it’s putting TikTokers’ makeup skills to the test. The #CrushOnYouChallenge is marked by users creating four different color-blocked 90s beauty looks throughout the TikTok video set to Lil’ Kim’s “Crush On You” featuring Notorious B.I.G. and Lil’ Cease. The trend was started by user @TheFaceBully_ on April 11.

At the beginning of the creator’s video, there is a shout out to ’90s babies, a reference to “Crush On You” being released in 1997. User @TheFaceBully_ recreated four color-blocked ’90s looks inspired by Lil Kim and the “Crush On You” music video, which is marked by many monochromatic scenes. @TheFaceBully_’s video received 11,000 likes and over 48,400 views.

@thefacebully_We stan the OG QUEEN, Kimberly Denise Jones πŸ‘πŸ½πŸ”₯ ##workdistractions ##siblingcheck ##indoorworkout ##lilkim ##fyp ##xyzbca ##90s ##90skids ##fy ##xyzcba♬ Crush On You by Lil Kim ft Lil Cease – iambrattyb

Lyrics:

Got a different girl every day of the week
It’s cool, not tryin’ to put a rush on you
I had to let you know that I got a crush on you

Ayo shorty, won’t you go get a bag of the lethal
I’ll be undressed in the bra all see through
Why you count your jewels thinkin’ I’ma cheat you?
The only one thing I wanna do is freak you
Keep your stone sets, I got my own baguettes
And I’ll be doin’ things that you won’t regret
Lil Kim, the Queen Bee, so you best take heed
Shall I proceed? (Yes indeed!)
I’ma throw shade if I can’t get paid
Blow you up to your girl like the Army grenade
You can slide on my ice like the Escapade
And itchy-gitchy-yaya with the marmalade

The next day, she posted another version of her challenge. It amassed over 72,000 likes and 261,000 views.

@thefacebully_Part 2 of trying to get my ##CrushOnYouChallenge to go viral!Catagory is: MUA πŸ”₯ ##bestfandom ##petlife ##xyzbca ##mua ##nyc ##workdistractions ##lilkim ##fyp♬ Crush On You by Lil Kim ft Lil Cease – iambrattyb

Creator @TheFaceBully_ is recreating her look daily and encouraging other TikTokers to take part in the #CrushOnYou Challenge.

@thefacebully_Part 3 of trying to get my ##CrushOnYouChallenge viral πŸ—£ All my real 90s babies know who they are ‼️ ##keepingbusy ##petlife ##xyzbca ##fyp ##duet♬ Crush On You by Lil Kim ft Lil Cease – iambrattyb

It’s been attempted by a few accounts and is currently gathering more steam.

@viakardash##crushonyouchallenge ❀️. inspired By @thefacebully_ Please Dont Let This Fluke I Thought To Do This. FMOIG: @Viakardash FMOT: @Vstanciel 😘. My Song♬ Crush On You by Lil Kim ft Lil Cease – iambrattyb

@daphnepollard80##crushonyouchallenge ##lilkim ##queenb ##tiktokat40 ##tiktok ##quarantinevegan ##fun ##almost40 ##80SBABY♬ Crush On You by Lil Kim ft Lil Cease – iambrattyb

@ohitsjessmua##crushonyouchallenge CC: @thefacebully_ ##makeupbabe ##blackmua ##crushonyou ##lilkim ##queenbee ##90sbaby ##melaninmakeup ##makeupforblackwomen ##1992♬ Crush On You by Lil Kim ft Lil Cease – iambrattyb