The Brief: The astrology app Co-Star's AI-fueled personal analysis is the perfect inspiration for a range of astrology memes.
DEEP DIVE
Astrology meme culture and co-star’s amusing AI push notifications meet for the perfect meme storm.
What Is Co-Star?
Co-Star is a personalized astrology app that combines birth chart information, data from NASA, and artificial intelligence to provide customized astrological information and advice. It’s well-known for the push notifications sent to users, which can be pointed and even snarky.
Co-Star comes with built-in social media components including an option to sync one’s phone contacts and Facebook friends to then check compatibility with friends and get a glimpse into their astrological information.
Co-Star’s Savage Roasts
In addition to providing detailed, hyper-personalized astrological readings, Co-Star is known for its blunt remarks, sassy statements, and eerily personal advice in daily push notifications.
Costar has spoken, I have to quit improv. pic.twitter.com/KkxSWW0lTp
— olivia (@Olivia7747) June 6, 2019
Me, enjoying my day:
Costar: pic.twitter.com/ME56css46K
— shilpa srinivasan (@shil_ps) June 12, 2019
i thought this was my costar notification but it was just my nana pic.twitter.com/r4HBGsTf0Z
— 3OH!3 fan (@taymcilvena) June 10, 2019
Fake Co-Star Notification Memes
In March 2019, a meme in which people posted parodies of Co-Star notifications went viral on Twitter. Similar to the vicious Duolingo Owl memes, these often poke fun at how personal and even invasive these notifications can feel.
๐ ๏ผฃ๏ผฏ โ ๏ผณ๏ผด๏ผก๏ผฒ ยน แตแถฆโฟ แตแตแต
๐๐ ๐ฆ๐ฃ ๐๐๐ช ๐๐ฅ ๐ ๐๐๐๐๐๐
๐ฃ๐๐ ๐๐ผ๐๐ฟ ๐ต๐ฎ๐ป๐ฑ ๐ถ๐ป ๐ฎ ๐ฝ๐ฎ๐ป๐ถ๐ป๐ถ ๐ฝ๐ฟ๐ฒ๐๐.— helena (@freshhel) March 16, 2019
A harsh wake-up call for those of us who have been shouting “I’m baby” from the rooftops:
โญโโโโโโโโโโโโฎ
โ๐ CO โ STAR โ
โ๐ฌ๐ผ๐๐ฟ ๐ฑ๐ฎ๐ ๐ฎ๐ ๐ฎ ๐ด๐น๐ฎ๐ป๐ฐ๐ฒ โ
โyou're not actually baby โ
โ โ
โ โ
โฐโโโโโโโโโโโโฏ— ๐๐๐ฃ๐ค ๐๐ค ๐ ๐๐ช๐๐ (@plvtorising) March 16, 2019
โญโโโโโโโโโโโโโฎ
โ๐ CO โ STAR โ
โ๐ฌ๐ผ๐๐ฟ ๐ฑ๐ฎ๐ ๐ฎ๐ ๐ฎ ๐ด๐น๐ฎ๐ป๐ฐ๐ฒ โ
โI see youโve got ur clown โ
โsuit on like you always do โ
โฐโโโโโโโโโโโโโฏ— adam (@brokeangeI) March 16, 2019
costar: lick your pink himalayan salt lamp today
— โจ kahlee โจ (@beatnikratbag) June 11, 2019
No one:
My Co-Star: pic.twitter.com/MnlxLyEUf9— Adrian (@TheYansterr) June 12, 2019
Memes By Co-Star
On their own social media accounts, Co-Star flexes their own astrology meme savviness, playing into the already popular genre of astrology and horoscope memes.
What the different signs would wear to the Met Gala:ย
Misc Co-Star Memes
my friend said Bran is basically the costar app iโm deadddddddddd
— juliana pache (@thecityofjules) April 15, 2019
costar app: โgo out tonight.โ
me: pic.twitter.com/aF6mGtGqTi— megan (@abstractstyIe) June 11, 2019
The real reason I keep Costar around is for when it synergizes with news push notifications pic.twitter.com/zUtH6HJeBp
— Dog-like Dude (@MiniSootMan) June 10, 2019
when costar wonโt stop sending me messages that make me question my existence and hold me accountable for my emotions: pic.twitter.com/VduE0aHa2R
— marianne williamson 2020 and beyond (@belletownsend_) June 12, 2019
Sexting in Co-Star DMs
— lani (@falconinaes) June 9, 2019
*lesbians*
lesbian no. 1: he-
lesbian no. 2: before we waste our time, whatโs your co-star username?
— Mackenzie (@mackenzieskyeee) February 20, 2019