The Brief: Brother Nature tweeted a public apology after offensive Tweets he made when he was younger resurfaced.

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DEEP DIVE

The day after these racist, sexist, and anti-semitic Tweets went viral, Brother Nature Tweeted an apology, explaining that he was about 12 years old when he Tweeted those things, that he’s sorry, and that he’s changed.

On Twitter, critics responded to the uncovering of these tweets with outrage, saying that he had milkshake ducked and should be canceled. Others forgave him, emphasizing that he was young and immature when he wrote them.

Unlike some of the botched apology videos in the 2018 Beauty Vlogger Dramageddon, Brother Nature’s apology seemed to be sincere and was generally well-received.

Ultimately, this story is another reminder that everything online is permanent.