The Brief: Taylor Swift has taken to TikTok to promote her latest single "Me!" with the #AnotherLikeMe dance challenge.
DEEP DIVE
Last Friday, Taylor Swift dropped her single “Me!” which features Brendon Urie of Panic! At The Disco. The video features kaleidoscopic pastel colors, ensemble dance numbers, and several changes in costume and scenery. Now it’s trending with the #AnotherLikeMe challenge.
This week, Taylor Swift’s official TikTok account posted a clip from the video of Swift and Urie dancing with the hashtag #AnotherLikeMe and the following caption:
Show us your best re-creation of this dance, use MEdancechallenge, and we will find our favs 😻
The lyrics included in the clip go:
I’m the only one of me
Baby, that’s the fun of me
Eeh-eeh-eeh, ooh-ooh-ooh-ooh
You’re the only one of you
Baby, that’s the fun of you
So far, #AnotherLikeMe has received over 3 million views and #Medancechallenge has received over 500,000 views on TikTok.
Taylor’s TikTok account has been reposting some videos of people trying the challenge.
Time will tell if this meme will be popular only among Swift stans or if it will go viral like other well-known TikTok challenges.
Some TikTokers have replicated the dance exactly while others have added their own unique spin to it. Renditions include duets and solos with people celebrating both “me” and each other.