Hamilton Phase memes appeared on Twitter after Disney+ announced Hamilton movie will begin streaming on the platform on July 3.

May the 4th Memes reference George Lucas’ beloved Star Wars franchise as sci-fi fans attribute the iconic quote from the series: “May the Force be with you.”

Disney+ has quickly become a force to be reckoned with in the streaming world, with The Mandalorian’s adorable baby Yoda capturing viewers’ hearts and sending the internet into a frenzy with new memes every week. While the show’s release has been met with widespread acclaim, how much of its overwhelming popularity is owed to the power of meme marketing?