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After beauty vlogger Tati Westbrook released a video publicly cancelling fellow YouTuber James Charles, James’ number of subscribers dropped by over 3 million.
A number of YouTube beauty bloggers have had their past racist Tweets and other questionable behavior brought the public’s attention. For some vloggers, this has been detrimental to their careers, demonstrating how online footprints cannot be erased, especially in a world that is increasingly intolerant of bigotry.