The Brief: The hashtag #BoycottJimmyJohns is trending on Twitter after photos of the owner with an elephant he killed have resurfaced.


Every so often, there will be a social media campaign calling for people to boycott Jimmy John’s sandwich franchise. This typically occurs after photos of Jimmy John’s founder and owner Jimmy John Liautaud posing with animals he’s killed on international trophy hunting trips go viral online.

This week calls for a boycott surfaced in reaction to the reposting of an old photo of Liautaud making a thumbs-up in front of an elephant he killed has inspired multiple calls for boycotts of the sandwich chain and caused #BoycottJimmyJohns to trend on Twitter.

Animal-loving influencer Brother Nature  reposted a tweet of the photo with the caption “We boycotting Jimmy Johns.”

Some people have taken this as an opportunity to dunk on Jimmy John’s for the quality of their food in addition to calling for people to boycott Jimmy John’s.

Y’all were eating Jimmy Johns?

Others have pointed to the owner’s documented killing of other wild and endangered or vulnerable species and the wider issues that these species face.

According to Forbes, Jimmy John Liautaud’s net worth is currently $1.7 billion. In a 2015 interview with the Chicago Tribune, Liautaud addressed the over ten-year-old pictures, clarifying that all of the hunting he had done “has been totally legal” and that “I don’t hunt big African game anymore.”

Whether or not this boycott of Jimmy Johns will last or cause any disruption in business has yet to be seen.