The Brief: Popular on TikTok, the hashtag #CoronaTime is being used to joke about Coronavirus, often drawing connections to the beer of a similar name: Corona.

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TikTok has taken measures to inform the public about safety measures amidst the spread of Coronavirus (COVID-19), but it hasn’t stopped the spread of memes about the virus, including the popular hashtag #CoronaTime.

The World Health Organization and TikTok partnered to create videos with useful information about curbing the spread of the virus. When users search for Coronavirus-related content on the app, these videos and other PSA’s are shown first, along with a banner that will redirect users to the WHO website. TikTok has also added a disclaimer reminding people to only share verified facts about Coronavirus and to report content that may violate their Community Guidelines.

Videos associated with the hashtag #CoronaVirus have been viewed over 3.4 billion times and ones associated with #CoronaTime have been viewed over 118 million times. “It’s Corona Time” is a reference to Miller Beer’s slogan “It’s Miller Time!” By changing Miller to Corona, TikTokers and other jokesters open up room for jokes about Coronavirus being somehow connected to Corona beer (fact check: it’s not).

The hashtag #CoronaTime also serves as an umbrella label for memes and videos that make light of the deadly virus COVID-19. On TikTok, these videos are often set to a music clip that repeats the phrase “it’s Corona time” over and over. This clip has been used in over 250,ooo TikToks.

#CoronaTime On TikTok

@raphlitHearddd you science man! ##coronavirus ##CleanFreshHype ##toonme ##fyp ##foryour ##xyzbca ##xyzcba ##coronatime♬ Its Corona time – playboierik21

@ihanaidsHeute in Herthen NRW ##corona ##coronavirus ##coronatime♬ Its Corona time – playboierik21

@tiziano_sAre u as open minded as corona??! 🤟🏻🤩🤯💫 ##fyp ##foryou ##foryoupage ##corona ##meme ##coronatime♬ i love all cultures – knoxgaines

@pcmarianaWait till the end Espera al final para una sorpresa ##foryоu ##coronavirus ##coronatime ##parati ##usa ##mexico ##china ##endoftheworld ##virall ##zxycba ##fyp♬ Its Corona time – playboierik21

@choloboyalexThose Coronas! ##fyp ##foryou ##foru ##cuhh ##foryoupage ##mexicanmeme ##coronavirus ##coronatime ##mexican ##mexicancomedy♬ sonido original – hectorreyes359

@kamilfrankowCzy to już przesada? Co o tym myślicie? 🤯 ##dlaciebie ##xyzbca ##viral ##foryou ##coronavirus @mlodyszymix♬ Its Corona time – playboierik21

@daddy420god##fyp ##fypchallenge ##corona ##coronatime ##coronavirus♬ original sound – 𝕛𝕦𝕦𝕝

In addition to jokes, the Corona Time hashtag and clip are also being used to spread health and safety information:

@dr.tommymartinSimple ways to protect yourself! Follow link in comments for more information! ##coronavirus ##cdc ##virus♬ Its Corona time – playboierik21

@shivanidukhandeeveryone during the coronavirus…stay safe guys! 🙏🏾😬 ##fyp ##foruyou ##4u ##hongkong ##coronavirus ##4up ##4u ##xyzbca ##viral ##foryoupage♬ Its Corona time – playboierik21