The Brief: The NeverEnding Challenge is a dance and sing-along internet challenge inspired by a season three episode of Stranger Things.


๐ŸšจThe following contains some vague Stranger Things season 3 spoilers.๐Ÿšจย 

The third season of Netflix’s Stranger Things has inspired many memes and its own internet challenge known as the NeverEnding Challenge.

What Is The NeverEnding Challenge?

In the season 3 finale of Stranger Things, a memorable scene shows characters Dustin and Suzie singing the song “The NeverEnding Story” (from the 1984 film of the same name) over two-way radios at a pivotal moment in the episode.

On July 10, Stranger Things star Millie Bobbie Brown posted a video to her Instagram captioned “I nominate YOU to do theย #NeverEndingChallenge.” In the video, she lip-syncs along and dances to the audio from the NeverEnding Story clip. Among her fun and goofy dance moves is some flossing.

After Brown reached out to her 23+ million Instagram followers, the challenge began to take off, inspiring versions from both celebrities and ordinary folks.


Late-night talk show hosts Jimmy Fallon And Stephen Colbert collaborated for their own rendition:

Tami Stronach, the former child actress who played The Child Empress in the film The NeverEnding Storyย posted her own video: