The Brief: The NeverEnding Challenge is a dance and sing-along internet challenge inspired by a season three episode of Stranger Things.

DEEP DIVE
🚨The following contains some vague Stranger Things season 3 spoilers.🚨
The third season of Netflix’s Stranger Things has inspired many memes and its own internet challenge known as the NeverEnding Challenge.
What Is The NeverEnding Challenge?
In the season 3 finale of Stranger Things, a memorable scene shows characters Dustin and Suzie singing the song “The NeverEnding Story” (from the 1984 film of the same name) over two-way radios at a pivotal moment in the episode.
On July 10, Stranger Things star Millie Bobbie Brown posted a video to her Instagram captioned “I nominate YOU to do the #NeverEndingChallenge.” In the video, she lip-syncs along and dances to the audio from the NeverEnding Story clip. Among her fun and goofy dance moves is some flossing.
After Brown reached out to her 23+ million Instagram followers, the challenge began to take off, inspiring versions from both celebrities and ordinary folks.
#NeverEndingChallenge
Late-night talk show hosts Jimmy Fallon And Stephen Colbert collaborated for their own rendition:
Tami Stronach, the former child actress who played The Child Empress in the film The NeverEnding Story posted her own video:
I hear this is what the kids are into these days. 😜 #thechildlikeempress does the #NeverEndingChallenge @strangerwriters @Stranger_Things @netflix pic.twitter.com/wnVTT5XTDx
— Tami Stronach (@NeverendingTami) July 12, 2019
when your family is extra and they love @Stranger_Things you get the #NeverendingChallenge @netflix pic.twitter.com/Tk8VeKgbCJ
— Madeline🌟💙 (@Madelin15552022) July 11, 2019
#StrangerThings3 #NeverendingChallenge @Milliestopshate here’s my audition for season 4 pic.twitter.com/Xzw4QysG69
— mandy 🦕🥽 (@char_manders_) July 12, 2019
Is the answer to a never ending story aaaaaaaahhhhhhh #NeverEndingChallenge @NetflixES pic.twitter.com/jtVYMcxCjn
— Jordi Cruz (@JordiCruzPerez) July 17, 2019
I haven’t danced in forever but i still got it (mostly) ❤️ #NeverEndingChallenge #StrangerThings3 pic.twitter.com/79gF4PDG65
— Lulu ✨ (@ShoeInAField) July 13, 2019
this has been stuck in my head ever since july 4th my dudes. #NeverendingChallenge #StrangersThings @Stranger_Things pic.twitter.com/jZ4btEC3ld
— 𝓪 𝓶 𝓪 𝔂 𝓪 ⚡️🐝 (@ruelseclipse) July 11, 2019