The Brief: As TikTok continues to be an enormously popular app and digital culture hub, we've tracked the top trends from July and highlighted the ones that are set to continue through August and beyond.
DEEP DIVE
July was a big month for TikTok. The United States Secretary of State threatened to ban the app, Amazon tried to stop its employees from using it, and Facebook announced plans to go forward with its competitor app Reels. In TikTok culture news, baby witches tried to hex the moon, World War Tea came and went, Alt Girls are rocking big pants with little shirts, Howie Mandel posted some concerning videos, and new dance trends go viral every day. Here are some of the top TikTok trends, terms, memes, and dance moves from July that have the potential to stay the most relevant in August 2020.
Terms To Know
As TikTok becomes increasingly relevant in broader pop culture, language emerges from comments sections, captions, hashtags, and memes into the wider lexicon. Here are the top terms we’ve defined in the past month.
- Beveragino – a beverage and a meme.
- Banyang – terrible bangs haircuts.
- Bruh Girl – the opposite of a “hii”/🥺 girl.
- Baby Witch – noobs to the world of #WitchTok.
- IB – “inspired by.” It’s like DC but for memes.
- #ILoveChina – a hashtag to poke fun at censorship by the Chinese government.
- Share/Copy/Link – a way to game the algorithm…maybe.
- Is Typing – a way to call people out.
TikTok Trends For August 2020
If it’s not already stuck in your head, this song will be soon.
@jaimermb Esta canción esta las 24/7 en mi cabeza 😔🦙 #parati #makeup #mipan #barranquilla #venezuela #llama
After Hamilton came out on Disney+, memes about the hit musical spread across social media, inspiring this TikTok trend about keeping secrets.
@sluglexa i love her i cant not show her off ❤️ #fyp #rats #MeetMyParents #PetsOfTikTok #TooManyShoes #GreekFreakOut
This trend is for people who are so tough that if you see ever them in the forest fighting with a grizzly bear, help the bear!
@neko_channn Had to pull out my books from middle school because I only read fanfics now LMFAOOO
Fans have decided to idolize TikToker @Evpap for his cover of Pop Smoke’s “Foreigner.”
@seeb27 The concert of a lifetime‼️#GreenScreenSky #fyp #foryou #popsmoke #graduation
“I Was Supposed To Be In The Video”
Madison Beer’s not-so-humble brag inspired this meme about getting left out.
@miniavocadotoast this audio is gold #fyp #foryou #madisonbeer #foryoupage
This one is yet another way people are making use of the new horizontal duet feature.
@jasonderulo Tiktok made me do it 😂 @marypapageorge
The song “In This Shirt” by The Irrepressibles is being used for Toca Boca salon makeover videos and in the “I Am Black” parody cover.
@alt.toca.hair.salon Reply to @asthmaticbitch should i start using different sounds? #fyp #alt #y2k
A duet between TikTokers @thereal_tati and @polo.boyy inspired a trend that is equal parts weird and amusing.
@thereal_tati