The Brief: Use these softgirl style essentials to assemble your own soft szn outfits, makeup looks, and room decoration.


Fill your social media with the pastel colors, florals, and cheery imagery of the soft szn aesthetic with clothes, decor, and makeup from StayHipp’s softgirl style guide. The softgirl, softboy, and soft szn style trends and social media aesthetics first took off last year, and they remain popular blueprints for style online and IRLCelebrate soft season his year by dressing up in your best soft girl and curating your surroundings with a bit of soft-style flair. 

At its core, being a soft girl is about embracing all things soft and tender, whether that means puppies, butterflies, feeling the feels, pink clothes, shimmery makeup, or sunflower prints. This is a chance for you to lean into things that you like, maybe even things from your childhood that haven’t traditionally been considered trendy or cool in the past. 

As soft girl style overlaps with eGirl, VSCO girl, and cottagecore aesthetics, many elements such as winged eyeliner and oversized sweatshirts can be reused between these different trends. This softgirl style guide includes some classic softgirl items as well as new and fun ways to add a little more softness into your life. 

Rose String Lights – $15.60

Boost your bedroom decor with these pink LED flower string lights.

Softgirl Style Guide Rose Lights

Cherry Pink Bucket Hat – $13.99

Bucket hats are back in style. This one is pink and has a sequined cherry on it.

Softgirl Style Guide Bucket Hat

Fuzzy Pillows – $15.99

These fuzzy decorative pillows.are the ultimate soft accessory.

Softgirl Style Guide Fuzzy Pillows

Tiny Sunglasses – $13.99

This Instagram Baddie staple never gets old.

Softgirl Style Guide Glasses

Mom Jeans – ASOS – $56.50

Mom jeans are a must for your soft season wardrobe.

Lisa Frank Phone Case – $40

This phone case will remind you of the freedom of childhood, and be a great prop for your mirror selfies.

Soft Girl Style Guide

e.l.f. Lip Gloss – $3.00

This classic clear gloss can add some shine to any makeup look.

Truly Madly Deeply Eyeshadow Palette – $23.00

Have some fun with these sparkles and pinks.

Angel Mesh Top – $15.99

This top is a soft girl style essential.

Glossier Cloud Paint – $18

Add some bright or soft color to your cheeks with this Glossier fan-favorite.

Strawberry Shortcake Stickers – $7.99

Strawberry Shortcake is a softgirl ICON. Adorn your belongings with these cute stickers.

Butterfly Hairclips (100 pack) – $8.48

Add as many of these clips as you’d like to your hair for springy and spontaneous styles.

Whether you’re planning to try a new look for a TikTok video or want to restyle your whole wardrobe, this softgirl style guide is here with the essentials of the soft girl aesthetic.