The Brief: Following tradition, on October 1, 2019, Halloween and spooktober-themed memes, tweets, and videos took over the internet.

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DEEP DIVE

First Day Of October Memes

The first of October is the unofficial day to start planning Halloween costumes, set up decorations, and make a trip to the pumpkin patch (just don’t carve your pumpkin yet โ€“ it will get moldy). October memes usually fixate on pre-Halloween excitement, celebrating spooktober and all things creepy, crawly, dead, undead, and spoopy.

On Twitter, the hashtag #October1st trending with tweets about all the Halloween-related fun the next 31 days will hold. In a popularย  yearly tradition, many Twitter users change their usernames to spooky puns for the month, adding ghost, pumpkin, and skull emojis for an extra festive touch.

Of course, not all October memes have to be about Halloween. It can also be an excuse to celebrate autumn, Libra szn, and the pumpkin spice latte.

Doot Doot, Calcium & Spoopy Skeletons

Right On Schedule, an influx of doot doot, calcium, and skeleton memes have appeared on Reddit’s Dank Memes page.

Ight imma head out spook:ย 

spooktober has arrived from dankmemes

Happy October 1st from memes

Stonks spooks:

It do be like that from memes

TikTok #HalloweenCountdown & Spooky Scary Skeletons Dance

On TikTok, so far the most popular Halloween and spooktober-related trends are the #HalloweenCountdown hashtag and “Spooky Scary Skeletons” dance. At the time of writing, the hashtag #HalloweenCountdown has been viewed 14.5 million times on TikTok. The song “Spooky Scary Skeletons” has been used as the soundtrack to 1.9 million videos and videos related to the hashtag #SpookyScarySkeletons have been viewed over 30 million times. In these videos, TikTokers show off their take on a skeleton-inspired dance to the tune of a now-iconic Halloween bop.

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