The Brief: Quibi, a streaming app that hosts videos that are under 10 minutes, is set to launch on April 6th, 2020.

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DEEP DIVE

The short-form mobile streaming app Quibi is set to launch on Monday, April 6th. This much-anticipated platform will include over 50 shows with stars including Queen Latifah, Reese Witherspoon, Jennifer Lopez, Liam Hemsworth, and many more. Founded by former Disney CEO and Dreamworks c0-founder Jeffrey Katzenberg, and former eBay CEO Meg Whitman, Quibi has already raised $1.75 billion in funding.

Quibi promises to give viewers “quick bites” or “Quibis”: TV-like episodes that are 10 minutes or less and are designed to be watched on smartphones. These will consist of three types of shows: unscripted, scripted, and daily briefings including a courtroom drama starring Chrissy Teigen: Chrissy’s Court, a talk show with Demi Lovato, a survival drama with Sophie Turner, and a revival of Punk’d with Chance The Rapper.

This ambitious project included a Super Bowl commercial promotion and is set to include 50 shows off the bat, but its success and viability are currently up in the air. As the concept of subscription-based, mobile-only, short-form, star-studded shows is new, there’s no sure way to know how audiences will receive Quibi.

As millions of Americans are self-quarantining under stay-at-home orders and guidelines, Quibi may provide a much-needed distraction. Alternatively, the short length of shows could lose its appeal as many people are now long on free time and can easily watch content on their already-existing favorite streaming platforms.

How To Watch Quibi

If content along the lines of a home remodel show called Murder House Flip or a car show called Skrrt starring Offset interest you, Quibi is available on the App Store and Google Play Store starting April 6th starting with a 90-day free trial before subscriptions cost $4.99 a month with ads, $7.99 a month without ads.

Quibi Anticipation & Memes

Internet commentary on this grandiose streaming project includes jokes about the absurdity of many of the shows’ premises, promotions from some of Quibi’s stars, and parodies that sound like they could be actual shows.

No, these are not actual Quibis, at least not yet…