The Brief: TikTokers are hopping to the song "Where Is The Love" in a trend that shows them "on their way" to go do something,


The internationally popular “on my way to” TikTok trend shows creators hopping to the beat of the song “Where Is The Love” by the Black Eyed Peas as they go to do a silly little task. At the time of writing, over 205,000 videos using the intro to “Where Is The Love” have been posted to TikTok. These videos typically include text that says “me on my way to…” before describing an ordinary, embarrassing, or silly activity. The mini dance move has people hopping from side to side and raising their arms in the air. Sometimes, videos show someone being sneaky, getting ready to do something pointless, or going to go bother someone.