The Brief: TikTokers are sharing their favorite sayings and slang words as part of the new #Catchphrases trend.
DEEP DIVE
The latest TikTok trend sees creators sharing their favorite sayings set to a remix of F. Physical’s “La Banda.” There are over 98,000 videos linked to the audio on TikTok. The trend’s associated hashtag #Catchphrases has received over 79 million views and is also trending on TikTok’s “Discover” page. These types of videos began growing in popularity in early December.
A popular take is by @thatotheralex whose phrases were a mix of internet slang and a slogan from a car insurance company. It garnered over 131,000 likes and 914,000 views.
@thatotheralex This is really funny to me 🦎 Also the girl who said pogg is cool and idk why ppl hate #ColorCustomizer #mycatchphrase #ImAGhost
Celebs also got in on the trend. Wiz Khalifa’s favorite quips garnered him over 145,000 likes and 880,000 views.
@wizkhalifa Thanks for tha help bash 🦈💕 #Catchphrases #youngwildandfree
An innovative spin on the trend featured favorite catchphrases from someone working in a corporate job. It earned over 96,000 views and 6,000 likes.
@jennahushka Things that are not scalable: my patience for 2020 ✨ #workingathome #corporateamerica #corporate #wfh
Other takes:
@jasminechiswell I DIDN’T REALISE I HAD SO MANY! 🤣🙌✨
@greaasyrats can this be a trend it’s so cute #SelfImprovement #fyp #foryoupage