The Brief: Everything is cake memes emerged on Twitter after Turkish culinary artist Tuba Geckil's super realistic cake designs (shaped like Crocs, toilet paper, etc.) were shared on Buzzfeed Tasty.
Everyone loves cake, right? Well, one baker’s incredible ability to make confections shaped like everyday items has stunned the internet, for better or worse. Twitter users were stunned (and some were distressed) after seeing Turkish food artist Tuba Geckil’s array of extremely realistic cakes. Buzzfeed’s Tasty shared a video of a knife cutting into items like a Crocs shoe, a roll of toilet paper, a cactus, a bar of soap, a bottle of lotion, various fruits and vegetables, and so much more only to reveal cake on the inside.
These Are All Cakes pic.twitter.com/ejArkJHaid
— Tasty (@tasty) July 8, 2020
Buzzfeed’s Tasty video was shared on July 8. At the time of publication, the clip has been viewed more than 29 million times.
guys i’m genuinely distressed i can’t take this shit anymore pic.twitter.com/vUl54Ro444
— iz (@evillanelles) July 11, 2020
Twitter users were shocked and quickly began spiraling. Many questioned their own reality and whether everything was, in fact, made of cake.
Me: laughing at all these cake memes
Also me: “am I cake?” pic.twitter.com/PHEaVON0Yg
— 𝔻𝕦𝕔𝕜𝕠𝕝𝕒𝕤 🦆 (@duckolas) July 12, 2020
Apparently, nothing is off the table.
don't trust anyone, not even yourself pic.twitter.com/YRqGZhpt9l
— james🌋 (@fueiho_boogie_) July 12, 2020
There’s an “Are you winning son?” cake meme.
Cake memes era is undisputed pic.twitter.com/s47IHw1wY4
— conrad (@C_Mills94) July 12, 2020
As well as a “Wait it’s all” cake version, too.
cake memes have me feeling like pic.twitter.com/y6IQkt5DL3
— audacious hack ʕ •`ᴥ•´ʔ (@PuddiCure) July 12, 2020
Me cz I have anxiety that everyone around me are just cakes pic.twitter.com/jN0aP3leaM
— ♥Sallia-𝘤𝘩𝘢𝘯♥ (@salliaxrosa) July 13, 2020
— ruthie 🙂 (@theofluffycat) July 12, 2020
me at a funeral after saying we should cut the person open to see if they’re cake pic.twitter.com/m0R2Fa3dRU
— nope (@LilNasX) July 12, 2020
at this point it could be…
cake memes > pic.twitter.com/bwJQR6RNbi
— Hari Tarlapally (@Heyhari_) July 12, 2020
Are you tellin’ me you a cake mane..? pic.twitter.com/lVlDvG4mzB
— The Most Lit 🍾🥴🔥 (@RashadStark) July 12, 2020
Are you telling me you are not……CAKE?! pic.twitter.com/dN6Bx3OkWm
— 𝐝𝐚𝐝. (@imnotk3vin) July 13, 2020
Some even questioned if their favorite celebs were actually baked goods.
Feel like i’m walkin myself into a joke. But what is a “cake” ? https://t.co/nQ6rqTLIeg
— Yahya Abdul-Mateen 2 (@yahya) July 12, 2020
Mike Tyson confirming whether or not Holyfield is a cake. pic.twitter.com/IKMGmqRBmv
— Übermensch (@Trackmann) July 13, 2020
Many companies even joined in the fun, like Netflix who promoted their new action film The Old Guard in the process.
Charlize Theron checking to see if these guys are cake pic.twitter.com/4wCU4c7tEJ
— Netflix Is A Joke (@NetflixIsAJoke) July 13, 2020
Confirmed not cake. https://t.co/hseWxIB2aV
— The Old Guard (@oldguardmovie) July 13, 2020
Starbucks played along, sharing a photo of one of their sweet treats.
It's actually cake. pic.twitter.com/yjRurVoRvi
— Starbucks Coffee (@Starbucks) July 13, 2020
Is everything cake? 📸
(But don't try cutting your gear at home.) pic.twitter.com/5u2FGawENC
— NikonUSA (@NikonUSA) July 13, 2020