DEEP DIVE

#DoTheScotts on TikTok is a sponsored promotion for Scott’s lawn care products that has TikTokers doing the dance move The Lawnmower. Singer Jason Derulo even participated in #DoTheScotts on a nice open space of grass as the other sponsored TikToks have done. The TikTok marketing campaign has influenced many other TikTokers to do the dance even in spaces that don’t have a lawn or relate to their products.

The promotion has turned into a popular dance on TikTok that is growing rapidly in virality. At the time of writing, the trending hashtag has accumulated over 32 million views. The dance and original sound from the promotion have turned into a viral trend that many TikTokers are using in their own content.

Mow Your Imaginary Lawn With #DoTheScotts:

@jasonderuloThis is how you ##DoTheScotts @scotts_lawn ##ad♬ Shake That Grass – Scotts

@kidrlAfter the mow down I had to get down @scotts_lawn ##DoTheScotts ##Ad♬ Shake That Grass – Scotts

@maggiethurmonA father daughter dance was lawn overdo @scotts_lawn ##DotheScotts ##Ad♬ Shake That Grass – Scotts

@yazicoleJoin me and ##DoTheScotts !♬ Shake That Grass – Scotts

@ongodprestonI don’t know which version I like better, but leave a like anyways🤷🏽‍♂️💜##DoTheScotts ##fyp ##foryou ##OwnTheCurve ##musiclives ##scotts ##sprinkler♬ Shake That Grass – Scotts

@gusandtaytakenycMy dog = lawnmower, me = sprinkler ##DoTheScotts ##OwnTheCurve ##dogsoftiktok ##goldendoodle ##petlovers ##foryou ##foryoupage ##fyp ##dogs ##tiktokdiy♬ Shake That Grass – Scotts

@thebronzekneecap_Am I the only one who gets woken up by the lawn man 🤣💀 ##DoTheScotts ##fyp ##noflop♬ Shake That Grass – Scotts

@christinepadgett##DoTheScotts momma does the yard work around here with that Scott’s Turf ##fescue ##petpatches ##DoTheScotts ##momsoftiktok ##michi ##carolebaskin ##momlife♬ Shake That Grass – Scotts

@anthonypoy1Gym edition Scott I got you ##DoTheScotts ##scott ##pushup♬ Shake That Grass – Scotts

@snugzmeowthrowback to some extra sweet cast members 🐭 are you missing ##disneyland 🥺 ##snugzmouse##DoTheScotts##disney♬ Shake That Grass – Scotts

@1b1galTruck drivers ##DoTheScotts ##OwnTheCurve ##AerieREALPositivity ##djathome ##al_kg ##fyp ##comedy ##4up ##tiktok ##foryoupage ##truckdriver ##fedex ##fedexlife♬ Shake That Grass – Scotts