The Brief: A Super Bowl commercial for Coca-Cola's new energy drink Coke Energy inspired memes and raised eyebrows at the idea of using "coke" as an energy source.
DEEP DIVE
Coke energy memes took off after Coca-Cola aired a Super Bowl ad starring Martin Scorcese and Jonah Hill for Coke’s new energy drink. Memes include jokes about the commercial itself, and about whether or not the formula includes cocaine (it doesn’t).
Not That Kind Of Coke…
While the original Coca-Cola did contain some amounts of cocaine, the strongest drug in Coke Energy is caffeine. This didn’t stop many people from cracking jokes about the “energy” in this new drink coming from the illegal stimulant known as coke.
A Coke energy drink? Did they finally put cocaine back in?
— LaToya Ferguson (@lafergs) February 3, 2020
Coke energy was invented long before Coca Cola thought of it.
— Seansane Clown Posse (@SeanSJordan) February 3, 2020
coke energy? oh so you mean the original formula… with cocaine?? pic.twitter.com/fmF2fDNxMd
— Queen Eva (18+) (@Evaababyy) February 3, 2020
The new Coca-Cola energy drink might just be normal coke but with the cocaine put back in. from Showerthoughts
Other memes poked fun at Martin Scorsese’s comments about Marvel movies not being cinema.
Scorsese: Marvel movies suck
Also Scorsese: Watch me star in this Coke energy drink commercial
— Augustus Caesar (@Caesar63BC) February 3, 2020
The real question is, does a Coke Energy #SuperBowl commercial w/ Martin Scorsese count as Cinema?
Asking for a friend… pic.twitter.com/bX9A1Su0oz— Adrian Torres (@YoAdrianTorres) February 3, 2020
Kombucha Girl tries Coke Energy:
Coke energy drink pic.twitter.com/hrs8QSlLoO
— brian (@BrianOverBraun) February 3, 2020