The Brief: The astrology app Co-Star's AI-fueled personal analysis is the perfect inspiration for a range of astrology memes.

Bluesquiggle
DEEP DIVE

Astrology meme culture and co-star’s amusing AI push notifications meet for the perfect meme storm.

What Is Co-Star?

Co-Star is a personalized astrology app that combines birth chart information, data from NASA, and artificial intelligence to provide customized astrological information and advice. It’s well-known for the push notifications sent to users, which can be pointed and even snarky.

Co-Star comes with built-in social media components including an option to sync one’s phone contacts and Facebook friends to then check compatibility with friends and get a glimpse into their astrological information.

Co-Star’s Savage Roasts

In addition to providing detailed, hyper-personalized astrological readings, Co-Star is known for its blunt remarks, sassy statements, and eerily personal advice in daily push notifications.

https://twitter.com/Olivia7747/status/1136704742430728193

https://twitter.com/taymcilvena/status/1138204092444995584

Fake Co-Star Notification Memes

In March 2019, a meme in which people posted parodies of Co-Star notifications went viral on Twitter. Similar to the vicious Duolingo Owl memes, these often poke fun at how personal and even invasive these notifications can feel.

A harsh wake-up call for those of us who have been shouting “I’m baby” from the rooftops:

https://twitter.com/TheYansterr/status/1138892771668873216

Memes By Co-Star

On their own social media accounts, Co-Star flexes their own astrology meme savviness, playing into the already popular genre of astrology and horoscope memes.

https://www.instagram.com/p/ByDrFAqnKWW/?utm_source=ig_web_copy_link

What the different signs would wear to the Met Gala:ย 

https://www.instagram.com/p/BxI4UERgld5/?utm_source=ig_web_copy_link

Misc Co-Star Memes

https://www.instagram.com/p/Bynm-RBF__k/?utm_source=ig_web_copy_link

@Bran Starkย 

https://twitter.com/thecityofjules/status/1117648965971869696

https://twitter.com/falconinaes/status/1137788792427991040