The Brief: The hottest new TikTok food trend is Cloud Bread: a light and fluffy bread-like treat made of egg whites.

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Following the massive popularity of Dalgona coffee, the latest fluffy food trend to hit TikTok is cloud bread. TikTokers are baking light and airy bread with a meringue-like mixture of egg whites, sugar, and corn starch.

@abimhn

cloud bread!!! dope recipe from @linqanaaa #cloudbread #MyBFF #foryou #fyp #bakingrecipe #homemade #homechef #clouds #avatar #cake #meringue

♬ Steven Universe – L.Dre

Before it became popular on TikTok, Cloud Bread has been known as a savory low-carb alternative to regular bread. TikTok bakers have added an aesthetic-based spin on the recipe with splashes of food coloring, sugar, and other decorations.

At the time of writing, videos associated with the hashtag #CloudBread have been viewed over 685 million times on TikTok and the trend was featured on the app’s Discover page.

https://www.tiktok.com/@bbbritttob/video/6855531147535977733

TikTok Cloud Bread Recipes

There are several iterations of this recipe circulating on TikTok that use egg whites, sugar, and corn starch, with optional food coloring and vanilla. Egg whites are beaten until stiff peaks form and the bread is baked at 300-350 degrees Farenheight. Full recipe here.

A low-carb version of cloud bread uses egg whites and yolks, cream cheese or yogurt, and baking powder for a Keto-friendly recipe.

@linqanaaa

Truths behind the scenes. #justforfun #foryoupage #fypシ #fyp #easyrecipes #letscook #cloudbread #funnytruth #yumyum #letsbake

♬ Lofi Chill – Louis Fine

Cloud Bread is popular on Cottagecore TikTok and Avatar: The Last Airbender TikTok.

@the.last.tea.benders

Recipe by @linqanaaa #fyp #foryou #uncleiroh #atla #avatar #avatarthelastairbender #airnation #aang #katara #zuko #sokka #toph #tylee #suki #azula

♬ Jake – 𝕾𝖚𝖇𝖜𝖆𝖞 𝕾𝖚𝖗𝖋𝖊𝖗𝖘

https://www.tiktok.com/@szulc_grwm/video/6854609603741748486

@soflofooodie

CLOUD BREAD WITH A TWIST 💙🍫 adapted from @linqanaaa #cloudbread #RamsayReacts #fyp #viral #tiktokfood #blue #ChiliDogYum

♬ Renee – SALES

@sylvestersweeneypt

Cloud bread -zero carbs low calorie 🥖#lowcalorie #healthyrecipes #food #healthyfood #cloudbread #zerocarbs #lowcarb #breadrecipe #sandwhich #scottish

♬ original sound – Sylvester Sweeney

Me Pan Su Su Sum is a logical soundtrack choice for #CloudBread videos:

https://www.tiktok.com/@thicker_than_a_sticker_/video/6855158485060046085