The Brief: The hottest new TikTok food trend is Cloud Bread: a light and fluffy bread-like treat made of egg whites.

DEEP DIVE
Following the massive popularity of Dalgona coffee, the latest fluffy food trend to hit TikTok is cloud bread. TikTokers are baking light and airy bread with a meringue-like mixture of egg whites, sugar, and corn starch.
@abimhn cloud bread!!! dope recipe from @linqanaaa #cloudbread #MyBFF #foryou #fyp #bakingrecipe #homemade #homechef #clouds #avatar #cake #meringue
Before it became popular on TikTok, Cloud Bread has been known as a savory low-carb alternative to regular bread. TikTok bakers have added an aesthetic-based spin on the recipe with splashes of food coloring, sugar, and other decorations.
At the time of writing, videos associated with the hashtag #CloudBread have been viewed over 685 million times on TikTok and the trend was featured on the app’s Discover page.
@bbbritttob ☁️🍞 #cloudbread
TikTok Cloud Bread Recipes
There are several iterations of this recipe circulating on TikTok that use egg whites, sugar, and corn starch, with optional food coloring and vanilla. Egg whites are beaten until stiff peaks form and the bread is baked at 300-350 degrees Farenheight. Full recipe here.
A low-carb version of cloud bread uses egg whites and yolks, cream cheese or yogurt, and baking powder for a Keto-friendly recipe.
@linqanaaa Truths behind the scenes. #justforfun #foryoupage #fypシ #fyp #easyrecipes #letscook #cloudbread #funnytruth #yumyum #letsbake
Cloud Bread is popular on Cottagecore TikTok and Avatar: The Last Airbender TikTok.
@the.last.tea.benders Recipe by @linqanaaa #fyp #foryou #uncleiroh #atla #avatar #avatarthelastairbender #airnation #aang #katara #zuko #sokka #toph #tylee #suki #azula
@szulc_grwm making cloud bread☁️✨ #foryoupage #foryou #fyp #cloudbread
@soflofooodie CLOUD BREAD WITH A TWIST 💙🍫 adapted from @linqanaaa #cloudbread #RamsayReacts #fyp #viral #tiktokfood #blue #ChiliDogYum
@sylvestersweeneypt Cloud bread -zero carbs low calorie 🥖#lowcalorie #healthyrecipes #food #healthyfood #cloudbread #zerocarbs #lowcarb #breadrecipe #sandwhich #scottish
Me Pan Su Su Sum is a logical soundtrack choice for #CloudBread videos:
@thicker_than_a_sticker_ 👉mi🕳 pan🍞jchuu😳jhccuu😼shoo🐀jooo🤬mi👁pans👖ascka🃏cos🤮coo👺meowmeowmeow🐱😻😹🙀😸😺#mipansususu #cloudbread #fyp